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big ideas
big fun
Who is Lydia Writes good?
a words-first brand storytelling studio
We believe that every great brand and marketing plan is built around genuine human connection. And the way we build that? By crafting a compelling story told in your brand's unique voice and wrapped in a scroll-stopping design. Within the big ideas, clever and concise copywriting, emotive design, and a plan to get out there – it's all rooted in human emotion and connection.
WHAT DOES LYDIA WRITES GOOD DO?
you + us = magic
This isn’t Bumble, but it’s almost more important... We know your brand is your baby, so investing in the right creative strategy to move the needle is a big deal. If you’re wondering if LWG is right for you, you can take this totally accurate, very scientific quiz we put together. Go ahead and get to clickin'.
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LYDIA WRITES GOOD PORTFOLIO
work
that wins
that wins
We've been 100% validated and vetted by award shows, so you know that we're freakin' legit. Our experienced team has won over 100 awards for our work, including the American Advertising Awards Best in Show and Judge’s Choice, along with a Shorty Award for People’s Choice: Instagram and an Effie for Positive Change. But don’t take our word for it, check out our work.
at your services
Here's the deal: we always start with words. Because if you can't succinctly describe what or who your brand is or does, then how the hell are you gonna translate it into visuals?
Big ideas
campaigns + launches
What is a big idea?
A "big idea" is the idea, or the "red thread," that drives through all of your marketing. And if there's one thing we're really good at, it's creating smart and eye-catching concepts for ad campaigns. This can be anything from launching a new product, creating buzz around an old one, or selling a service.
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copywriting
content + voice
Why copywriting?
Copywriting is truly our EXPERTISE. Lydia has over 15 years of experience writing for every brand from toilet paper, to beer, to trucking parts, to tea. With clever content, witty words, and a tone and voice that feels ownable, you'll have everyone speaking the same language. And sound good doing it.
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branding
new + refresh
What can do we do for your brand?
If you're creating a totally new brand, we can partner with you to develop a name, logo, brand guide and blueprint, and go-to-market strategy. Or if you have an outdated brand that's no longer serving you, we can refresh or reposition that bad boy, too!
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graphic design
art + vision
What do we design?
Basically, everything. We've done it all: from menus to billboards, websites to brochures, trade show booths to social media, and everything in between. Design is always first informed by strategy, copy, and brand elements.
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Illustration
hand-lettering + graphics
Why illustration?
We often incorporate custom illustrations into brands we build and unique hand-lettering into our logos. Because it makes things feel a little more human and easier to connect with. Plus, custom illustrations and type means the creative is completely custom and completely ownable. Canva, who?
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strategy
research + planning
What's strategy good for?
Strategy is all about digging into what you've got going on and then analyzing the results. This is often achieved through research, like interviewing employees, customers, or just the key stakeholder(s). Once we get the info we need, we can then create a marketing plan that hits the right target market, uses the appropriate tone and voice, and design that resonates with your audience.
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we
our clients
TEstimonials
the feedback
department
department
Our #1 goal is to make you happy. And #2 is to make sure you're saying the right thing to the right people. Yes, of course we want to design award-winning work and write hilarious billboards, but only if it’s right for the project. What we're saying is that we really listen. And now you can listen to what past clients have said about us.
"LWG are the thoughtful, fairy godmothers with everlasting knowledge and the bipitty-boppity-fun in design and presentation. They made a challenging and massive project much less daunting."
—
LJ, Marketing Director @ Funky Buddha Yoga
"We're not designers, but LWG was able to take our word jumble and translate it into the EXACT vision we had in our heads."
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Dann, Owner @ Rebel
"LWG is a dynamic, fun and high energy team that brings fresh creative thinking and incredible writing to the table."
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Carly, Senior Brand Manager @ Bell's Brewery
"Lydia is so creative, strategic, hardworking, and hilarious. She immediately got our brand voice and was able to bring it to life through strategy, concepting, and copywriting. Lydia feels like a natural extension of our internal team."
—
Laura, Creative Director @ Hush Puppies
"We tapped LWG as a lead creative concepting and copywriting partner—helping us with big campaign ideas all the way down to website product description copy. I would describe LWG as an uber-creative and nimble agency partner."
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Andrea, Creative Director @ ALEX AND ANI
"These smarties inject their character into the work they create. More than just a service, LWG provides an interaction that will have you enjoying each highly effective step of the process. If you want to LIKE creating your next campaign, hire this team with no delay."
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Peter, Marketing Chair @ Uptown GR, Inc.
"Working with LWG is like a warm hug, a jolt of serotonin, and an instant mood booster. They provide blow-your-hair-back creative and out-of-this-world ideation alongside absolutely pro project management and strategy. This is a team of rare gems!"
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Jamie, Operations Manager @ Midwest House
"Not only is the work LWG produced for us indefatigably excellent – it was also just simply the most fun ever, and easy to make happen together. LWG 'gets' us!"
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Dana, Marketing and Comms @ Uptown GR, Inc.
FAQs
still wondering how to work with us?
If you’re still wondering how to partner with us, here are a couple of things you might be saying that’ll let you know you’re ready: "We don’t know what our brand is.” or "Copywriting is, like, really hard." or “We need a brilliant ad campaign.” or "Our design doesn't feel like us."
And if you're worried you're not "big" enough to work with us? First of all, STOP IT. We work with businesses of all sizes, including corporations, mid-size, small businesses, other agencies, startups, non-profits, and even itty-bitty shops.
